January 17, 1920: the day Americans were legally prohibited from consuming alcohol for the next 13 years—the day the Eighteenth Amendment went into effect. But teetotalism had been popular in America for nearly a century before the government got involved.
Alcohol had long been the target of American reformers who aimed to restore order to society through publishing diatribes on the harmful effects of excessive drinking, such as this illuminating pamphlet by University of Pennsylvania professor, Dr. Benjamin Rush, An Inquiry Into the Effects of Ardent Spirits Upon the Human Body and Mind (in its 8th edition by 1823).
A note to those considering imbibing tonight: Dr. Rush warns that while small amounts of alcohol “have a friendly influence upon health and life,” overindulgence in anything as innocent as punch leads to idleness, which leads to sickness and eventually to debt. Cordials lead to swindling, while the stronger stuff like gin and brandy will ultimately lead to murder and…the gallows. He suggests sticking to water which brings “health and wealth”—a radical concept at a time when the quality of most water was questionable.
American Teetotalism actually has its origins in Ireland with the Catholic Temperance movement when priest Mathew Theobald established the Cork Total Abstinence Society in 1838. His followers each signed a pledge of total alcohol abstinence and met on Friday and Saturday nights and on Sundays after Mass. In just the first five months, Theobald had conscribed 130,000 members. He began taking his cause on the road and eventually came to the U.S. in 1849 where he enlisted another 500,000. Catherine Cauty was the 4,281,797th to sign the pledge, promising to “abstain from all intoxicating drinks, except used medicinally and by order of a medical man, and to discountenance the cause and practice of intemperance.” The above card illustrates the consequences of alcohol consumption: wife-beating, and the benefits of temperance: a happy family gathering in front of a hearth.