January 17, 1920: the day Americans were legally prohibited from consuming alcohol for the next 13 years—the day the Eighteenth Amendment went into effect. But teetotalism had been popular in America for nearly a century before the government got involved.
Alcohol had long been the target of American reformers who aimed to restore order to society through publishing diatribes on the harmful effects of excessive drinking, such as this illuminating pamphlet by University of Pennsylvania professor, Dr. Benjamin Rush, An Inquiry Into the Effects of Ardent Spirits Upon the Human Body and Mind (in its 8th edition by 1823).
A note to those considering imbibing tonight: Dr. Rush warns that while small amounts of alcohol “have a friendly influence upon health and life,” overindulgence in anything as innocent as punch leads to idleness, which leads to sickness and eventually to debt. Cordials lead to swindling, while the stronger stuff like gin and brandy will ultimately lead to murder and…the gallows. He suggests sticking to water which brings “health and wealth”—a radical concept at a time when the quality of most water was questionable.
American Teetotalism actually has its origins in Ireland with the Catholic Temperance movement when priest Mathew Theobald established the Cork Total Abstinence Society in 1838. His followers each signed a pledge of total alcohol abstinence and met on Friday and Saturday nights and on Sundays after Mass. In just the first five months, Theobald had conscribed 130,000 members. He began taking his cause on the road and eventually came to the U.S. in 1849 where he enlisted another 500,000. Catherine Cauty was the 4,281,797th to sign the pledge, promising to “abstain from all intoxicating drinks, except used medicinally and by order of a medical man, and to discountenance the cause and practice of intemperance.” The above card illustrates the consequences of alcohol consumption: wife-beating, and the benefits of temperance: a happy family gathering in front of a hearth.
Slimy, briny and amorphous; oysters are an implausible aphrodisiac and an unlikely delicacy. And yet, oysters are part of a cadre of much-valued foods with the fabled powers to generate sexual stimulation, along with chocolate and apparently striped bass. While oysters have long been shrouded in a myth of sensuality, they were not always so rarefied. In the nineteenth century, oysters were one of few foods that both rich and poor could agree were delicious, and they ate them with equal enthusiasm. Mark Kurlansky writes in The Big Oyster: History of the Half Shell that mid-nineteenth century New York oystermania “was one of the few moments in culinary history when a single food, served in more or less the same preparations, was commonplace for all socioeconomic levels.”
New York was synonymous with oysters long before it was known for its hotdogs and bagels. The nineteenth century waterways were so bountiful that oysters were sold as street food for pennies. New Yorkers were so mad for oysters that shuckers would work 10 hour days opening up 1,000 oysters per hour just to keep up with the demand.
Oysters could be found all over town and prepared in all sorts of ways: boiled, stuffed into in pies and stewed. In The House of Mirth, Lily Bart seeks refuge at a white table-clothed restaurant on 59th Street and Park Avenue where she has a rejuvenating snack of tea and stewed oysters. While just a few blocks downtown in Edith Wharton’s New York, oysters were casually consumed for a penny each off carts by the harbor.
When it came to oysters, elites were essentially indulgent gilded age locavores. Delmonico’s, New York’s original fine dining establishment, put oysters, or huîtres as was their francophile predilection, at the very top of their menu and set the trend for serving them raw on the half-shell. Oysters also attracted the attention of visitors to New York, including Charles Dickens who found most of America to be horrendous and did not hesitate to call parts of New York “loathsome, drooping, and decayed.” And yet, he found the New York oyster cellars “pleasant retreats” and seemed to enjoy their “wonderful cookery.”
I certainly cannot think of a single food item, even with the relative democratization of food over the past century and the increased access and exposure to a wider variety of cuisines, that would be equally celebrated at, let’s say Daniel’s and IHOP. I would love to be wrong about this (Cronuts at Dunkin’ Donuts don’t count), and maybe someone will point out that I am. But from what I can tell, I’m not.
A combination of pollution and bitter turf wars between competing fisherman caused the decline of New York’s oyster population. Eventually typhoid fever and cholera outbreaks forced the City Health Commission to close all the oyster beds in 1927, ending New York’s oyster bonanza.
New York is more socioeconomically divided today than it has been in over a century but it has been nearly as long since oysters were consumed with equal gusto by both the haves and have nots. But could it happen again? There are projects to revitalize New York’s oyster population, like efforts by the New York Harbor School and The River Project. But it’s doubtful that their numbers will ever get as high as they once were when oysters were so plentiful that their shells literally paved the streets.
The very first thing I do each morning is not shower, not check my email, not even caffeinate. I open up the fridge, reach for a plastic bottle and pour myself a small glass of orange juice. The citrus and sweetness seem to go through my tastebuds and right to that “on” switch in my brain. You know how courteous hosts ask if there’s anything you’d like them to stock up on when you’re visiting, and this is meant as a gesture rather than an invitation? Well, I actually answer: orange juice.
So when I started researching how orange juice became a staple of the American breakfast, it did not surprise me that its reputation for restoring energy and vitality was a central marketing theme. What I didn’t expect was that its meteoric rise to breakfast classic also involved a scare over a rare blood condition, an obsession with vitamin C and nearly a decade of government research. Oh, and then there’s this: If you value your morning glass of orange juice with its happy bits of pulp and consider it to be as close to the real thing as can be readily available at your local supermarket, do not read on. If, however, you are prepared to be nauseated by your once innocent glass of store-bought orange juice, this one’s for you.
“Most commercial orange juice is so heavily processed that it would be undrinkable if not for the addition of something called flavor packs. This is the latest technological innovation in the industry’s perpetual quest to mimic the simplicity of fresh juice. Oils and essences are extracted from the oranges and then sold to a flavor manufacturer who concocts a carefully composed flavor pack customized to the company’s flavor specifications. The juice, which has been patiently sitting in storage sometimes for more than a year, is then pumped with these packs to restore its aroma and taste, which by this point have been thoroughly annihilated. You’re welcome.”
For more on flavor packs, juice processing and the entire orange juice industry, read Alissa Hamilton’s illuminating book, Squeezed: What You Don’t Know About Orange Juice. I’m not sure what my mornings are going to look like from now on, but thanks to her I’ve drunk my last glass of year-old orange juice. For more on how we got here in the first place, read the rest of my piece on TheAtlantic.com: The Myth of Orange Juice as a Health Drink.
Here are some delightful orange juice commercials that didn’t make it into the piece:
1950′s canned Florida Citrus: “Because I like to get my vitamin C the way nature intended.”
1950′s Florida Citrus Fresh-Frozen: “Quench your thirst with health.”
1954 animated Bing Crosby for Minute Maid: “Healthier teeth, sturdier bones, better growth, rich red blood, and more vitality.”
1980 Florida Orange Growers: “It isn’t just for breakfast anymore.”
1993 Tropicana Pure Premium Grovestand: “The newest orange juice sensation…a taste so fresh, so pure, so real, every sip is like biting into an orange.”